Work
Fidelity Bank: Own A slice of our Bank Campaign
Sector: Banking
Challenge:
To make investment opportunities appealing and accessible to Nigerians despite economic uncertainty and strong competition from other financial institutions offering similar products.
Insight:
Many individuals are hesitant to invest due to lack of trust, economic instability, and perceived complexity of the stock market.
Offering:
Communication Planning
Stakeholders Engagement
Media Planning and Buying
Activation
Content Production
Result:
127 Billion Naira raised.
